hello® uses sodium cocoyl glutamate that is made from coconut and/or palm oils as a surfactant, a technical way of saying it helps toothpaste foam and spread out while you brush to cover the various crevices of your teeth. and you thought nooks and crannies were just in English muffins.
hello® uses organic stevia rebaudiana leaf extract from stevia plants to enhance the taste of our pastes. and let’s face it, who doesn’t want enhanced tasty paste, right?
the majority of personal care products need preservatives. at hello, we use a tiny amount (only when necessary) to keep our fluoride free toothpastes fresh.
hello® uses lauryl glucoside made from corn, coconut or palm oil. it is a surfactant, a technical way of saying it helps our toothpastes disperse and remove food particles on your teeth.
xanthan gum is derived from corn fermentation and is a common ingredient in gluten-free baking and personal care items since it’s a great thickener and stabilizer. and let’s face it, who doesn’t like their paste thick and stable?
we use real watermelon extract in our flavouring, along with orange oil, spearmint and other essential oils to balance the flavour. and don’t worry, it’s seedless (nothing but the best for our happy brushers).
calcium carbonate is a mineral that removes stains and gently whitens teeth. we use it in our naturally whitening fluoride toothpaste and goodbye plaque, hello whitening fluoride free toothpaste, and it works wonders.
hydrated silica is a powder made from a crystallized compound found in sand and quartz. we use it to polish your teeth and remove stains in a gentle way.
We formulate to preserve the freshness of our products and have found that our fluoride free pastes need a touch of potassium sorbate to help maintain stability.